In 2019, our Creative Studio team led the production of launch videos for GoPro's newest camera models and refreshed the Point of Purchase (POP) displays in retail outlets worldwide. Our task was to create two distinct types of videos: one focusing on the cameras' features for product launches, and another for the POP, highlighting the gadgets and their functionalities, including camera introductions. We delivered a total of three videos, along with versions resized for different social media platforms, and translations into 18 languages for our global partners.
In my role, I was responsible for designing the CG's look and feel, coordinating with external vendors during production, and contributing as a compositor in post-production. This included tasks like UI animation, motion typography, localization, and resizing for various formats.
CG Art Direction, Kinetic Type, Motion, Design, CG, Compositing
CD: Brian Town + Abe Kislevitz + Josh Currie
Editor: Ryan Kondra + Abe Kislevitz
Producer: Jen Cosso + Brie Parks
CG: Swordfish + Marvin Han
